COMMUNICATION TRAINING FOR HEALTH AND PUBLIC SECTOR TEAMS
Your experts know the work inside out. Story Studio gives them the language, the structure and the audience awareness to explain it to patients, the public, partners, funders and the media. A three-episode programme taught by broadcaster Jonathan McCrea.
For clinicians, clinician researchers, scientists, specialists and the teams who support them, in hospitals, medical schools and state agencies.
COMMUNICATION IS A SKILL, NOT A TALENT.
The same issues come up again and again. “We find it hard to tell stories”. “Our team don’t know how to present to the public or to peers at a conference”. “I end up just reading from the slides”.
None of that is a personality problem. It is a gap in training that nobody in a technical career is ever sent on. Storytelling, how we bring people with us, is a skill that can be learnt.
Visual, emotional and logical language. Bringing data to life.
Story structure, messaging and the Pyramid Principle.
Presentation planning, audience adaptation, delivery and Q&A.
Participants bring material from their own work, such as an abstract, a presentation or a funding proposal, and use it to script soundbites, build stories, develop messaging and structure presentations.
BY THE END, YOUR GROUP WILL BE ABLE TO
- Translate complex or technical concepts into language accessible to non-specialist audiences.
- Present data in a form that is meaningful and memorable to the people who need to act on it.
- Build a clear message plan: one objective, three key messages and the evidence for each.
- Adapt a core message for patients, the public, policymakers, partners and the media.
- Respond to difficult questions in panel, conference and media settings.
- Deliver with confidence, including non-verbal communication and active listening.
“The training was brilliant. I am delivering a president's address tomorrow and am going to use a story in my speech, thanks to you.”
ASSOC PROF, SCHOOL OF MEDICINE, RCSI
“Story Studio is not a standard communications training programme. I have seen researchers who were initially hesitant to get involved, or who used too much technical information, develop the confidence to speak with greater clarity, engagement and enthusiasm.”
CATRIONA BOYLE, SENIOR SCIENCE COMMUNICATION OFFICER, TEAGASC
“Jonathan is a masterful and engaging presenter. He gave us tangible tools that we can immediately use in our work. A terrific programme that we plan to model throughout our team.”
COMMUNICATIONS DIRECTOR, GLOBAL MEDICAL DEVICES
HOW IT WORKS
Content is customised for your group after the briefing call, using their own material.
Jonathan McCrea presents Newstalk’s Futureproof, has presented science programming for RTÉ, and holds 25 national and international awards for science broadcasting. He co-founded SCI:COM, Ireland’s science communication conference.
- FORMAT
- Three sessions, one week apart, online or hybrid. Or a single full day in person.
- GROUP SIZE
- From 6 to 22 participants.
- TAILORED
- A one hour briefing call first, so the content fits your group. A 30 minute debrief after.
- PORTAL
- Twelve months of Story Studio Portal access for every participant: AI tools built on the course, the handbook, worksheets and the Content Tool.
- FEES
- Per participant, on a sliding scale: €220 each for a group of 22, up to €450 each for a group of 6. Discounts for multiple bookings.
EVERY ORGANISATION HAS A STORY WORTH TELLING
Book a free call, no strings attached. 30 minutes with Jonathan, and you will leave with a clear idea of where your team’s communication gaps are, whether we work together or not.
BOOK A FREE CALLPrefer email? jonathan@whipsmartmedia.com · Privacy